Marketing Manager
Pittsburgh, PA

Are you ready to take the lead in shaping dynamic marketing strategies that fuel growth and innovation? We’re seeking a visionary Marketing Manager to spearhead our efforts in driving exponential growth within our Spoke division. This role offers the opportunity to craft and execute high-impact marketing campaigns that expand categories and elevate revenue. You’ll be at the forefront of multi-channel marketing initiatives, leveraging email, social media, paid media, web, promotions, tradeshows, and events to maximize our competitive edge and achieve aggressive sales goals.

Key Responsibilities:

• Strategic Vision: Lead the charge in strategic planning to penetrate new markets and expand existing ones, ensuring our brand is always ahead of the curve.
• Campaign Excellence: Develop, execute, and fine-tune end-to-end marketing campaigns that captivate and convert target audiences across diverse channels.
• Data-Driven Insights: Collaborate with data analysts to transform campaign data into actionable insights that inform future strategies and drive continuous improvement.
• Executive Reporting: Create compelling materials for executive reporting, delivering insights that shape high-level decisions and strategies.
• Market Mastery: Conduct in-depth market and competitive analyses to identify and prioritize new opportunities for growth.
• Targeted Segmentation: Dive deep into the print-on-demand landscape to refine customer personas, uncover growth opportunities, and design campaigns that drive conversions.
• Cross-Channel Optimization: Work closely with our marketing team to optimize campaign components across digital, display, email, social, print, and organic SEO.
• Sales Enablement: Innovate and develop tools that empower the sales team to excel in go-to-market strategies, ensuring the seamless launch of new offerings.
• Asset Management: Keep our marketing assets fresh and accurate, ensuring that our messaging resonates and drives results.
• Customer Insights: Partner with the Market Research Analyst to understand customer needs and perceptions, continuously refining our approach to enhance performance.

Required Skills and Knowledge:

• Strategic Thinker: Proven ability to develop marketing strategies that align with business goals, including value proposition, audience targeting, positioning, and messaging.
• Campaign Guru: Extensive experience in planning, executing, and optimizing targeted marketing campaigns across various channels.
• Digital Savvy: Proficient in digital marketing channels, with a keen ability to analyze and enhance their effectiveness.
• Product Champion: Skilled in defining and promoting product features and benefits that resonate with customers and drive growth.
• Market Analyst: Ability to conduct market analyses to uncover new growth opportunities.
• Multitasker: Expert at managing multiple projects and priorities in a fast-paced, deadline-driven environment.
• Collaborative Leader: Adept at working cross-functionally to achieve results.
• Detail-Oriented: Exceptional organizational skills and meticulous attention to detail.
• Analytical Mind: Strong analytical skills to interpret data and make data-driven decisions.
• Customer Focused: A deep curiosity and understanding of customer needs, preferences, and behaviors.
• Tech-Savvy: Familiarity with marketing automation platforms, CRM systems, and analytics tools.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• A minimum of 7 years of experience in marketing, with a strong focus on developing and executing high-impact campaigns.
• Experience in the promotional products or printing industry is a plus.
• Proficient in Microsoft Office, especially Excel and PowerPoint.
• Strong communication and presentation skills, with the ability to tell compelling stories through slides.

If you’re driven by the desire to lead, innovate, and make a tangible impact, this role is for you. Join us in crafting the future of our marketing efforts and driving unparalleled growth.